Effective Date: 05/05/2026
1. Introduction
Welcome to Cardinal Appliance Service. We provide appliance repair and maintenance services to customers in west Michigan and the surrounding area. Protecting your personal information is important to us. This Privacy Policy explains what information we collect when you visit cardinalapplianceservice.com, how we use it, and your rights regarding that information.
By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the site.
2. Information We Collect
A. Information You Provide Directly
When you fill out our contact form, request a quote, or otherwise reach out to us, we may collect:
- Your name
- Phone number
- Email address
- Home or business address (if you request on-site service)
- Any details you include in your message
B. Information Collected Automatically
Like most websites, we automatically collect certain technical information when you visit, including:
- IP address and approximate location
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring website (how you found us)
This data is collected through cookies and third-party analytics tools (see Section 5 below).
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, quote requests, or service calls
- Schedule and coordinate service appointments
- Improve our website experience and content
- Understand how visitors find and use our site
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. How We Share Your Information
We only share your information in limited circumstances:
- Service providers: We may share data with trusted vendors who help us operate our website (e.g., web hosting, email delivery). These parties are contractually obligated to keep your data confidential.
- Legal requirements: We may disclose information if required by law, court order, or governmental authority.
- Business transfers: If our business is sold or merged, your information may be transferred as part of that transaction.
5. Cookies & Analytics
Our website uses cookies — small text files stored on your device — to help us understand how visitors use our site.
Google Analytics
We use Google Analytics to collect anonymized usage statistics (pages viewed, session duration, traffic sources, etc.). Google Analytics may set its own cookies. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Managing Cookies
Most browsers allow you to refuse or delete cookies through their settings. Doing so will not prevent you from using our website, but some features may behave differently.
6. Data Retention
We retain contact form submissions and related correspondence for as long as necessary to fulfill the purpose for which they were collected, or as required by applicable law. Analytics data is retained per Google’s standard retention policies.
7. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your location, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of any future communications from us
To exercise any of these rights, please contact us using the information in Section 10 below.
9. Children’s Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Cardinal Appliance Service
Grand Rapids, Michigan
Phone: (616) 477-7447
Email: [email protected]
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
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